Report: In-car displays to go up in number, size, price

Report: In-car displays to go up in number, size, price

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Here at CNET Car Tech, we make our living fiddling around with evaluating in-car displays designed to show everything from GPS navigation maps to DVD video to rear-view camera input. Fortunately for us, a reportout today from Research and Markets on the production of in-car TVs in China suggests we'll have plenty of work for a long time to come. Citing "overseas demand and an expanding domestic market", the report suggests that exports of in-car TVs are set to increase by 20 percent in the coming months. According to the report, growth is expected in all five in-car TV segments, including flip down, headrest, in-dash, standalone, and sun visor car displays. The report also suggests that car-based screens sizes are also on the rise--from eight inches to ten. Adding to the in-car TV boom is strong demand for panels in the Chinese market, which will, apparently, account for the sale of more than a million in-car TVs in 2009 alone.

In line with the increased demand for LCD panels from automakers--as well as from other electronics sectors such as the expanding portable navigation and digital photo-frame markets--prices of displays will also increase by 5 percent to 10 percent, according to the report. This last figure may be cause for concern among some automakers--such as Infiniti, BMW, and Acura--who have started to include LCD displays as standard equipment in their models, irrespective of whether customers opt for upgraded media or navigation packages.

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