Google is seeking to turn its TV advertising program into a one-stop shop.
The Internet search giant is currently testing Google TV Ads Online, an interface designed to enable advertisers to purchase ads through its nearly one-year-old Google TV Ads program, its YouTube site, and, eventually, Internet sites running video, according to a report in The Wall Street Journal.
A limited group of advertisers is currently testing the service, which could debut in the months to come, the Journal noted.
Google's move to develop a one-stop system for TV and video advertising comes at a time when consumers are increasingly. Where consumers go, advertisers tend to follow.
Last May, Google TV Ads, the company , as well as , to supply television advertising over its system., which is designed to enable advertisers to bid on TV ads, and pay for those ads when they are actually clicked on and delivered. In September, five months after its official debut of