Google has ended negotiations to buy social-news site Digg.com, according to TechCrunch.
The two companies had reportedly been in the according to the report.to bring Digg into the Google News group for $200 million. Some sources said the trouble was due to technological incompatibilities, while another said it was more about a clash of personalities. Digg was informed of Google's decision late this week,
Rumors of a bidding war between Microsoft, Google, and two unidentified media companies, sending some about what a new corporate overlord might mean for the site. With a no-go on the Google deal, Digg could either pursue other offers or go after another round of funding and keep chugging along on its own.
Neither company responded immediately to a request for comment.