A Flickr redesign expected in coming weeks will eliminate the purple menu bar across Yahoo's photo-sharing site, according to a report by Recode's Kara Swisher.
Yahoo has been involved in a years-long redesign effort for Flickr, a formerly dominant photo-sharing site that was slow to adapt to the arrival of smartphone photography and photo-sharing tools like Instagram. The redesign so far has brought a continuous-scrolling wallpaper of images to many parts of the site, put more emphasis on Flickr community aspects like following and sharing, and given pages for photos a black background. Unlike rivals such as 500px, though, Flickr still offers no iPad app.
The latest redesign will emphasize photos and sharing, Recode reported Sunday night, citing screenshots it's seen. Flickr also will get new mobile integration that the company hopes will boost usage. And it will lose its despised toolbar that promotes other Yahoo destinations.
In July 2013, users howled when the Yahoo purple toolbar arrived immovably across the top of Flickr, stacked above Flickr's own toolbar.
The toolbar turned up less than two months after a major Flickr overhaul under new Chief Executive Marissa Mayer, who announced photographers would get 1 terabyte of free storage and that Yahoo wanted to make Flickr "awesome again."
The toolbar has changed from purple text on a white background to a somewhat more subdued white text on a purple background.
Yahoo declined to comment.
Updated at 1:03 p.m. PTwith Yahoo's response.