Report: E-mail declines, but e-commerce up (podcast)
ComScore's 2010 U.S. Digital Year in Review report shows drop in e-mail use but increase in online spending.
ComScore's 2010 U.S. Digital Year in Review is out and shows that teens spent 59 percent less time using Web-based e-mail than they did in 2009. Usage is down for every age group except 55- to 64-year-olds, where it's up by 22 percent, and 65-plus, where it increased by 28 percent. The survey also found a healthy increase in online spending, with total U.S. e-commerce climbing by 9 percent over 2009 to $227.6 billion in 2010. And, for the first time, Cyber Monday (November 29th) sales exceeded $1 billion, according to the report.
Other trends for the year include the growth of online buying, including Groupon, which attracted 10.7 million visitors in December--a 712 percent increase from the previous December.
To learn more about the report, I spoke with ComScore senior analyst Andrew Lipsman.
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