CNN is close to expanding its "iReport" user-generated reporting initiative into a separate Web site, MediaWeek wrote Monday.
The new site, to be hosted at iReport.com, will be a repository for user-submitted news content--video, audio, and photos. Visitors can navigate through categories of news (like sports, weather, and politics), rate content, and embed it elsewhere on the Web. Contributors will be able to create profiles, and regulars can build up individual followings. As for filtering, the new site will be moderated once content has already been posted to the site; this is a change from CNN's current strategy with iReport, in which only select contributions are posted to CNN's Web site. This obviously means that the news runs the risk of inaccuracies and pranksters, but one could assume that moderation as well as community interaction could keep the fake-news factor to a minimum.
CNN first launched the iReport project in August 2006, and since then has received over 100,000 photo and video submissions, according to MediaWeek. In October, the Time Warner-owned news brand established a presence for the initiative in virtual world Second Life.