Apple's AirPlay video streaming technology could be making the leap from the Apple TV set-top box to non-Apple living room hardware.
A report by Bloomberg, which cites anonymous sources, says Apple is weighing a licensing program for the video component of its AirPlay technology that would let gadget makers incorporate the wireless streaming into televisions and set-top boxes.
Since AirPlay's launch, Apple has licensed the technology's audio portion to device makers, for what one of Bloomberg's sources said is $4 per device. What's been missing is the video component, thus requiring users to buy an Apple TV device in order to stream, leaving third-party video device makers out of the market.
As far as timing on any licensing goes, Bloomberg says it could be here as early as this year. That time frame could coincide with Apple's annual music and iPod event, which usually takes place in September.