Outerwall, the Redbox parent company, has appointed a new president to lead the streaming and DVD-rental kiosk company.
Mark Horak will join Redbox as its new president on March 17, the company announced on Thursday. In his new role, Horak will be charged with improving the company's relationships with Hollywood studios and growing its operations.
"Mark understands both the physical and digital aspects of the business and will help us continue to carve out our path to support the home entertainment ecosystem driving value for consumers, studios, retail partners and our company," J. Scott Di Valerio, chief executive officer of Outerwall Inc., said in a statement.
Former Redbox President Anne Saunders left the company last December, when it was also announced that Redbox would cut 251 jobs to reduce costs.
Horak has been in the entertainment industry for over 30 years, most recently serving as president of the Americas at Warner Bros. Home Entertainment. He is a graduate of Loyola Marymount and received his MBA at The Wharton School at the University of Pennsylvania.