Redbox Instant comes to Roku

The fledging joint venture from Redbox, the DVD-rental kiosk company, and Verizon adds another device to push its catalog of streaming movies straight to TVs.

Redbox Instant
Redbox Instant by Verizon. Screenshot by Jason Parker/CNET

Roku is getting one more channel, and Redbox Instant by Verizon is getting access to one more device to watch its streaming video on the television.

Redbox Instant announced Monday that Roku has been added to its list of devices. The joint venture of Verizon and Redbox, the DVD-rental kiosk company known for its big red machines in grocery stores and Wal-Marts, had already said it would be coming to Roku this summer .

As Netflix has left its DVD-rental business unattended while focusing on becoming the leading site for streaming movies and video on the Web, Redbox Instant fills the vacuum for consumers who want both DVD and online options for cheap. It also focuses more on people attracted to new release films than its streaming competitors.

An $8 monthly subscription to the service gives a user unlimited streaming and four DVD credits at Redbox machines.

Owners of the Roku 3, Roku 2, Roku HD and Roku LT player or the Roku Streaming Stick can access the new Redbox Instant channel, and those who aren't monthly subscribers to the service can purchase and rent new releases on demand.

Redbox Instant is already present on Xbox 360, Samsung Smart TVs and Internet Connected Blu-ray devices, LG Smart TV's, and Google TV, as well as on iOS devices and a web-based application.

 

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