Radio Shack steps out of the '80s (just for Super Bowl)

Mary Lou Retton, Cliff from "Cheers" and Hulk Hogan are just a few long-gone stars brought out of cobwebs to sell Radio Shack.

They mean business, even if Radio Shack didn't for 10 years. Radio Shack/YouTube screenshot by Chris Matyszczyk/CNET

When I came to America, I always had a problem with Radio Shack.

Who shops in a shack? Bad things always happen in shacks. No one's ever happy in a shack.

Shaq wasn't named after Radio Shack.

Now, some would say at least 10 years too late, Radio Shack wants to address its image problem.

An amusing Super Bowl ad begins with a Radio Shack employee taking a call.

He tells his sidekick: "The '80s called. They want their store back."

What follows is a thing of beauty. The 1980s were always known for their beauty, you see.

In walk Dee Snyder, Mary Lou Retton, Hulk Hogan, Cliff from "Cheers," Alf and many other fascinating '80s icons and ransack the store.

Is this legal? Who cares? Apparently, it's time for a new Radio Shack.

Some would say it's time for no Radio Shack at all, but they are acidic pessimists who don't watch enough '80s TV.

"Come see what's possible when we do things together," teases the voiceover.

This sounds very much like a spouse who, after you've demanded a divorce, remarried twice, had another four children, suddenly calls you and says: "Can't we work this out together?"

Still, America loves a comeback.

 

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