Quelle surprise! Lexus promotes LFA using swimsuit model

Using scantily clad women to help sell cars? What will they think of next?

The Lexus LFA powerslides around supermodel Rianne ten Haken in Lexus' latest promo.
The Lexus LFA power slides around supermodel Rianne ten Haken in Lexus' latest promo. Lexus

Yesterday, we saw Nissan promoting its Juke by pitting the cute 'ute against a Sports Illustrated swimsuit model in a series of challenges. Today, we have Lexus promoting its LFA supercar by doing donuts around--you guessed it--a Sports Illustrated swimsuit model.

The video below features champion drifter Rhys Millen discussing the power and control that the LFA enables and photographer Yu Tsai explaining how it was used to create the perfect shot for the 2011 SI Swimsuit Issue. But let's be honest, it's really just a thinly veiled excuse to power slide a bright yellow supercar around supermodel Rianne ten Haken in a bright yellow bikini.

Using scantily clad women to help sell cars? What will they think of next?

 

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