Qualcomm cuts Toq smartwatch $50 in honor of CES

The deal, which will be available this week only, pushes the device's price down to $300.

Sarah Tew/CNET

The Qualcomm Toq smartwatch is a little more affordable this week.

Qualcomm on Monday announced that it will cut $50 off the price of its Toq smartwatch in honor of the Consumer Electronics Show in Las Vegas. The deal, which ends January 11, brings the device's cost down to $300 from its regular $350 price tag.

The Qualcomm Toq has quickly become one of many smartwatches on the market. The device, which launched last year, hasn't necessarily set itself apart in the marketplace. CNET's Scott Stein expressed doubt last year that it could attract many customers, due mainly to its price tag and stiff competition. Like everyone else, Qualcomm is seemingly expecting competitors to show off new smartwatches at CES this week, and its latest move might be an effort to grab some headlines while its competitors are doing the same.

Featured Video
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

Microsoft enters the laptop game with the hybrid Surface Book

This powerful 13.5-inch laptop include Nvidia graphics and a new hybrid hinge.

by Dan Ackman