The battle for the digital living room is still far from settled, but Sony is betting it can take over your backpack or purse in the meantime.
The company's PlayStation Portable, which goes on sale in North America on Thursday, could be one of the first limited-scale victories for "," the oft-touted notion of combining numerous media functions into a single device.
While convergence in the home is still an idea looking for a market, the concept has a better chance with portable gadgets, where a multifunction approach can save valuable pocket space.
While the PSP is mainly being touted as a portable game machine, Sony is positioning the device as something different and better--a multimedia player that can be used for lots more than games.
Next in the lineup of gotta-have gadgets, analysts say, is a portable digital-media player that taps games, video, music and more. Will the PSP give Sony a head start in the next phase of the digital-media era?
The PSP takes a new path in the quest for an all-in-one gadget. It's being sold primarily as a portable game machine, a market where it can capitalize on the huge PlayStation brand, yet it can also play movies and music, display digital photos and potentially perform a host of Internet tasks through its built-in wireless networking. The result, analysts and industry observers say, isn't the "iPod killer" many have imagined, but a device that could give Sony a head start in the next phase of the digital-media era.
"The next evolution on top of the iPod is the, a device that plays multiple forms of content, and the PSP could really establish that market," said Michael Goodman, an analyst for research company The Yankee Group. "The PSP is going to make or break itself in the next six to 12 months as a game platform. But it's also a Trojan horse for portable video and audio and images. Once you get it in people's hands as a game player, they see it has all these other great capabilities."
Games have dominated plans for the PSP since Sonylast year, but recent developments have been at least as focused on other functions. Sony decided to introduce the device in North America as part of a that includes a copy of the Sony Pictures film "Spider-Man 2" on the new Universal Media Disc, or UMD, format the PSP will use. Other movie studios, including , have also recently announced support for UMD.
No music labels have revealed plans yet to support UMD, but a Sony executive recently confirmed that the company plans to release software updates that will use the PSP'scapability to from Sony's Connect store and possibly other services.
Future expansions could include support for many WiFi-powered Web functions, from basic e-mail and Web browsing to connecting to live TV programming. With the market for, the PSP could become just enough of an organizer for the average person, according to Goodman.
"You can see a lot of different kinds of potential applications you could layer on to it," he said. "Once you have the connectivity, it opens a whole host of possibilities."
Not all fun and games
Such multimedia capabilities make sense from several standpoints, said David Cole, president of researcher DFC Intelligence, including the competitive landscape. Nintendo has virtually owned the portable gaming market for years. By cramming in more capabilities than , Sony hopes it can appeal to a broader demographic and command a slight price premium, Cole said.
"They figure they've got the game component down; now they want to position it as something different and better, and it seems to be working," Cole said. "Whether the extra features are used a lot or not, it still puts them in a nice position for helping consumers justify the purchase."
Michael Cai, an analyst for research company Parks Associates, noted that a slew of would-be GameBoy killers have over the past decade been trying to steal away part of the device's preteen audience. Sony is smart to aim for an older, more discriminating class of customer, he said.
"There a lot of corpses in the GameBoy's wake," he said. "What Sony is betting on is expanding the demographic to 18- to 24-year-olds or even 24- to 39-year-olds," he said. "These are people that have played a lot of console games and they have bigger expectations for graphics and other parts of the experience. Sony is really trying to wow them with how good this looks."
Sony executives maintain that the PSP isn't even playing in the same league as Nintendo. "We think it would be selling the PSP short to begin and end the comparisons" with Nintendo, Jack Tretton, executive vice president for Sony Computer Entertainment America, told CNET News.com last month. "The PSP brings a lot more to this space. We really see this as a 21st century convergent multimedia entertainment device."
Selling the PSP as a multimedia gadget also makes sense from a corporate standpoint. Sony largely missed out on the first wave of digital-music players, thanks to