Google's Orkut social network isn't just big in Brazil. It's also popular in India, especially among software developers, according to a new survey.
Despite Facebook's efforts to promote that social network as the platform of choice for third-party application developers, Orkut is used by twice as many software programmers in India than either Facebook or MySpace, according to an Evans Data survey of more than 300 developers in India. Software programmers in that country are heavy users of social networks in general.
Seventy-three percent of those surveyed said they had used Orkut, compared with 35 percent for Facebook and 32 percent for MySpace.
"Capturing mindshare with developers in fast-growing emerging development markets like India and Brazil gives them (Google) a strategic advantage going forward in further cultivating this very important community," Evans Data Chief Executive John Andrews said in a statement.
Google has released new domains specific to India and Brazil as a result of the popularity in those countries.
The independent survey was conducted in late May and early June.