Prince Philip is the tall chap who married the queen of England, enjoys making beautifully inappropriate comments, and feels intimate contact with his television might be necessary in order to make it work.
In a revealing interview, only some of which seems to have appeared on the Buckingham Palace YouTube channel, the prince laid bare his electrical dysfunction, one that many might, secretly or not, actually share.
His interviewer, a rather well spoken chap called Kevin McCloud, brightened up the pages of London's Times newspaper with some of the prince's heartfelt words.
Perhaps the most elegant of the phrases turned by the 88-year-old prince was: "To work out how to operate a television set, you practically have to make love to the thing."
It has never been my habit to wonder about the conjugal behavior of the regal.
However, once one's mind goes quickly beyond boggling in order to consider how one might make one's plasma pulse race, one begins to appreciate that many people do find it rather difficult to grasp even 10 percent of their gizmos' workings.
Of course, the prince's imagery is so disconcerting that I wonder just what actions came immediately before the creation of, for example, Prince Charles.
However, Phil the Greek, as he is sometimes known in pejorative circles, will no doubt receive some sympathy for his giddy criticism of technology's grave new world. Why can't things be just blindingly simple, especially for those whose eyes are not quite what they used to be?
Not satiated with his criticism of televisual operations, the prince turned his mind and, one feared, his devilishly seductive eyes, toward the Web.
"The Web sites I've seen are so awful it's untrue," he told McCloud. "They're so unfit for purpose I'm surprised anyone tolerates them."
Surely he has a point. There are so many ill-designed sites on the Web that one's eyes sometimes water with pain. However, given the prince's somewhat outre position on the subject of televisions, many will find themselves caught in the uncomfortable posture of now considering which Web sites the prince has, um, actually visited.
Please might readers suggest something appropriate, as I fear my own thinking has been addled and muddled by the prince's highly colorful imagery.