PriceGrabber exec: Do homework before gift-buying (podcast)

PriceGrabber President Steve Krenzer advises consumers to do their research before pulling the trigger on holiday gifts.

It seems as if everyone is looking for a holiday gift bargain this year, but the lowest price isn't always your best choice. To help consumers navigate their way through both online and brick and mortar stores, I spoke with President Steve Krenzer. President Steve Krenzer

"The best way to take advantage of the season is to prepare ahead," said Krenzer. "Have a good sense of what your objectives are, what your budget is, what types of items you're looking to buy and what are the must-have features versus nice to have features."

Krenzer said that this year "consumers are looking for everything." He added, we're seeing everything from a big interest in tablet computers all the way down to socks and pencils."

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Tech Culture
About the author

Larry Magid is a technology journalist and an Internet safety advocate. He's been writing and speaking about Internet safety since he wrote Internet safety guide "Child Safety on the Information Highway" in 1994. He is co-director of, founder of and, and a board member of the National Center for Missing & Exploited Children. Larry's technology analysis and commentary can be heard on CBS News and CBS affiliates, and read on He also writes a personal-tech column for the San Jose Mercury News. You can e-mail Larry.


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