Pornhub wants you to watch VR for free

The adult entertainment biz is promoting virtual reality, just like it once backed VHS tapes and Blu-ray discs.

Floris Leeuwenberg/The Cover Story/Corbis

Virtual reality has gotten a lot better in the 13 years since this photo was taken. Now adult entertainment companies are a driving force behind the new tech.

Floris Leeuwenberg/The Cover Story/Corbis

Pornhub wants you to feel closer to the action.

On Wednesday, the free website unveiled a section devoted to adult entertainment filmed in the tech world's latest love interest: virtual reality. To get its 60 million daily viewers interested, Pornhub will give away VR goggles to the first 10,000 visitors who request them.

Pornhub, which is partnering with adult movie maker BaDoinkVR, says it's the first free site to offer 360-degree porn. And the site practically guarantees an orgasm.

"Users' wildest fantasies will come alive as they slip into a world of heightened titillation," promised Pornhub vice president Corey Price in a press release.

The company's embrace of virtual reality gives more momentum to a technology that's angling for widespread appeal. Samsung, HTC, Sony, Facebook's Oculus and other tech companies are making headsets, but there's not much to date that people can do with them.

VR movies and games haven't taken off yet. Sure, you can pretend you're a Hobbit in the Shire for about 90 seconds, if that's your thing. You can also watch a presidential debate or college basketball game in virtual reality. But that's a blurry, buffering-intensive experience.

Pornhub hopes to change that for Americans who enjoy adult entertainment. And let's face it, porn is practically an American pastime. One University of Texas study found that 46 percent of men and 16 percent of women between 18 and 39 watch porn every week.

The site so far offers just 27 VR videos, which give viewers a panoramic view of the action. Among the titles: "Tour of Booty," "Harley Gets a Tune Up" and "Dominate and Be Dominated."

(If you want to see a slightly NSFW promo, watch this YouTube video.)

Still, porn's adoption of virtual reality could be a technological game changer. After all, Americans' love for XXX entertainment fueled the early adoption of VHS players in the 1980s and cable television in the 1990s.

"After decades of kicks and starts, virtual reality is finally hitting its stride," said Todd Glider, chief executive of BaDoinkVR. "Calling this revolution in mass communication a fad, resisting to drink the Kool-Aid, grows steadily irrational."

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