Poptub: Google tries best-of-YouTube TV show
A Pepsi-sponsored show featuring YouTube highlights and celebrity interviews delivers an audience to advertisers.
- Shankland covered the tech industry for more than 25 years and was a science writer for five years before that. He has deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and more.
In its latest move to bring some commercial order to the YouTube chaos, Google has begun showing a brief video show called Poptub with perky hosts, amusing videos, promotional interviews, and a prominent Pepsi sponsorship.
The show, called Poptub, is produced by Embassy Row, which is run by Who Wants to Be a Millionaire creator Michael Davies, according to the Hollywood Reporter. The shows will be distributed not just through YouTube but also through the Google Content Network, which can distribute video to Google advertising partners.
Poptub has promised advertisers 3 million views of Poptub by the end of the year, according to the report. More than 100 installments have been prepared, and several are released each day.