Podcast ad network launches with syndication deal
Kiptronic will provide services for Liberated Syndication. Advertisers can choose podcasts by topic or program.
John Borland Staff Writer, CNET News.com
John Borland
covers the intersection of digital entertainment and broadband.Kiptronic, a San Francisco-based company providing audio advertising for podcasters, launched Tuesday with a deal to provide services for Liberated Syndication, a hosting network that currently supports several thousand podcasts.
The young advertising company allows advertisers to choose podcasts to advertise by topic or individual program. Any podcaster can sign up for the service.