PlayStation users raise $1.3 million for Japan relief
Sony is raising money through the sales of custom PS3 themes in its PlayStation Store. The company's fundraising efforts will continue indefinitely.
PlayStation users worldwide have raised nearly $1.32 million so far to aid relief efforts in Japan, Sony said today.
Tokyo-based Sony raised the money through sales of custom PlayStation 3 themes in its PlayStation Store through the end of March. The fundraiser started March 19 in North America and Europe, and March 24 in Japan and Asia. All told, 40 countries are participating in the effort.
"We would like to extend our deepest sympathies to those affected by the Great East Japan Earthquake," Kazuo Hirai, Group CEO of Sony Computer Entertainment, said in a statement. "While we continue to make every effort to help the recovery of the affected communities in the region, I would like to express our gratitude to every single PlayStation user across the world who made a contribution to the effort."
Last month, Japan was hit by aand subsequent tsunami that left thousands dead and hundreds of thousands homeless. An ongoing nuclear-plant crisis is further complicating the situation.
Sony's fundraiser will continue indefinitely, so those who haven't purchased custom themes yet can still do so. According to Sony, all of the money it raises will go to the Japan relief effort.