This evening I received my first e-mail from Plaxo's new Pulse social networking service, which it . What had surprised me the most about Plaxo initially was how it was far more different from social networking's queen bee, Facebook, than I'd expected it would be--in fact, it reminded me much more of fellow nascent service Pownce.
But then I got that friend, er, business contact request in my Gmail inbox. Here's a screenshot:
It looked pretty darn familiar--it looked just like the equivalent e-mails that Facebook sends when other members have requested to add you as friends (for Plaxo, you can be a "business contact," "friend," or "family." Here, for comparison, is a Facebook contact request:
Significant? Scandalous? Not really, since the text is pretty standard and stripped-down and no phrases are ripped off word-for-word. But I suppose if Facebook's friend request e-mail format is worth imitating, it must be pretty effective. Really, though, couldn't Plaxo have at least used a word other than "team?"