Why would you want an Amazon Kindle, which is kind of bulky, not too attractive, and of limited scope when you could have a real digital document reader that is thin, easy to use, and very strong?
That's the business case from Plastic Logic, one of the first companies to be on stage atthis morning.
The company's plastic reader is designed to store dozens or hundreds of business documents on a very thin digital reader. It can store e-books, magazines, newspapers, PDFs and all kinds of information, the company said.
It's made with plastic, not glass, meaning that it is designed to be strong and to be able to stand up to being hit with objects or, presumably, even dropped.
It looks pretty cool, and is said to weigh only ounces, "not pounds," has a battery that lasts days and can be read in bright daylight.
The company hasn't given this product a name yet, and it's not clear when it will be available. But Plastic Logic said it is opening a Germany manufacturing plant later this month, so it shouldn't be too long.