Plastic Logic CEO on Que e-reader (podcast)

Larry Magid speaks with Richard Archuleta about e-readers in general and Plastic Logic's Que.

Plastic Logic CEO Richard Archuleta holding the Que during interview with Larry Magid. Joshua Weinberg

For several years Richard Archuleta has been showing up at trade shows with prototypes of Plastic Logic's as-yet-unreleased Que e-reader. But it's almost ready. Archuleta told Larry Magid that the device will finally ship in April at a starting price of $649 for a 4GB model with Wi-Fi and $799 for the 8 GB model with Wi-Fi and 3G.

At that price, the 3G model (with the ability to download books via a built-in cellular radio) will be more than three times the price of the Amazon Kindle and $310 more than Amazon's 9.7-inch global wireless Kindle. The Que will have a 8-1/2x11-inch display.

CNET's Ina Fried analyzed the prospects for the Que and other e-readers on display at CES.

Magid asked Archuleta about the device and why he thinks that the Que, which he says "is much more than a book reader," will do OK despite its higher price (that's Archuleta's opinion, not Magid's).


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