Pizza Hut: Xbox 360 owners are really hungry

The pizza maker's Xbox 360 app generated $1 million in four months.

CBS Interactive

Pizza Hut has found a delicious home on the Xbox 360.

Speaking to Polygon in an interview published Wednesday, Pizza Hut public relations director Doug Terfehr said that his company's app on the Xbox 360 has "been a source of unbelievable growth for us." According to Terfehr, Pizza Hut has generated $1 million in revenue after just four months on the console.

Pizza Hut launched its app on Xbox Live last year. The app allows gamers to place their pizza orders from the console, and then either pick them up or have them delivered.

Terfehr wouldn't tell Polygon his company's plans for other console apps, but did say that the "sweet spot for the pizza category [is] definitely gamers and gaming."

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Gaming
About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

 

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