domain name fetches millions

The seller of "" seems in shock after he manages to rake in $2.6 million from the auction of the domain name.

Who would've thought a generic domain name would still have the capacity to pull in big bucks? Chris Clark, the seller of "," seemed a bit in shock after he managed to rake in $2.6 million from the auction of the domain name.

"It's crazy, it's just crazy," he told the Baltimore Sun after the close of the auction on Thursday.

Clark, who owns a software company, registered the domain name 14 years ago for just $20. Nothing fruitful ever really came of the domain, so he sat on it for a while, and then he and a friend turned it into an advertising and pizza directory. Then, they heard about the fortuitous sale of and decided to try their own luck with, according to the Sun. By March 29, the bidding hit $2 million and even more bids were coming in.

During the go-go days of the Internet, hopeful companies and entrepreneurs snapped up easy-to-remember, generic domain names with the expectation that they would translate to boatloads of cash--or even a heady IPO. But the gold rush began to die down as it became apparent that names like and were a losing proposition. and the even bigger sale of for $7.5 million in 1999 can be called anomalies among the many failures.

Clark's auction was held by, which currently features such aspirants as "," "", and "".

Featured Video

Who does it better? Apple Pencil vs. Surface Pen

The Apple Watch 2 is in development. The Apple Pencil and Surface pen go head-to-head and our NBA 2K16 giveaway!

by Brian Tong