Pinterest uses your history to pinpoint related content

Pinterest now offers "related pins," which are based on things you've pinned in the past.


Pinterest is adding pins to users' streams based on their pinning history, the company announced Tuesday.

The social media network realized that it can be hard for users to find pins they actually like, so it's hoping the new "related pins" feature bridges that gap.

"One of the things we hear from pinners (like you!) is that it sometimes takes some work to find fresh pins you love," reads the company's blog. "To make things a little easier, we're going to start delivering a selection of recommendations called 'related pins' right to your home feed."

These pins are based on pins you've saved or liked, or pinned a lot of recently. The pins also will come with a thumbs up/thumbs down feature so users can give feedback and improve the relevance of the pins over time. To access this feature, click on the "i" icon on a pin.

Pinterest makes it clear that these new related pins are different from promoted pins, which are essentially advertisements for businesses.

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