Pinterest to pay Getty for data on images

The partnership should help Pinterest improve search results and collect more accurate data on what people pin to its service.

Pinterest

Revenue-less Pinterest has struck a deal with Getty Images and will pay the popular stock photography outfit for data it can use to better understand the images shared by members of the scrapbooking site.

Pinterest said Friday that it will pay Getty an undisclosed fee for any shared data, and also try to ensure sure that images receive correct attribution. The photo partnership comes just days after the inspirational social network announced a financing round that values the company at $3.8 billion .

The relationship sounds even more constructive than the one Pinterest developed with Flickr in early 2012 to crib the pinning of unattributed or copyrighted images. Specifically, Pinterest believes it can use Getty's image data to help classify and describe pins when members leave out these details. The additional information should help the company improve search results and allow it to point people to better pin suggestions.

"Their collection not only includes great images but also data about each image," Pinterest product manager Michael Yamartino wrote in a blog post. "This can include who took the image, when, where, and what's in the picture. We think this will be really valuable, especially when pin descriptions and links are not as helpful as we'd hope."

The 3-year-old company has essentially deemed it of financial importance to fill in the blanks for nondescript pins, an issue that, if unsolved, would become increasingly unruly as the site grows. The partnership likely also factors into Pinterest's plan to run advertisements, as the startup will surely benefit from more replete data on what people pin to its service.

 

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