Pin a 'Star Wars' droid to your chest, help kids in need
Lucasfilm is teaming up with the Variety Children's Charities to produce a special, droid-themed Gold Heart Pin to sell before movies throughout the holidays.
A little golden badge isn't much of a gadget in the great scheme of things. It doesn't get online. You can't text anybody with it. It doesn't come with so much as a 1 megapixel camera. But the Star Wars Gold Heart Pin should serve its particular function of benefiting needy children well enough.
The folks at Variety Children's Charities figured out how to encourage people to donate to charity during the busy holidays. They'll sell a "Star Wars" collectible to help kids. This time of year, it's common in movie theaters for movie trailers to step aside for an onscreen PSA urging film lovers to donate to Variety Children's Charity. Theater staff then sell the Children's Charity pin, with the proceeds going to charity.
This year's Gold Heart Pin features C3P0 and R2-D2 and will retail for $3. Variety hopes the galactic theme will increase donations during a winter movie season in which , with a 3D "Phantom Menace" en route in February.