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PicWash photo retouching service to expand

Today, PicWash will whiten your MySpace photo's teeth. Later, the site will make you look slimmer, get rid of your braces, and otherwise glam you up.

Stephen Shankland Former Principal Writer
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PicWash plans to expand its online photo-retouching service. PicWash

LAS VEGAS--PicWash, a Web site that offers to retouch photos for $7 and up, has plans to offer premium services in coming months.

Currently, PicWash's staff of 30 retouches photos--including those stored on PhotoBucket and MySpace--to clean up acne, remove wrinkles, reduce red-eye, and whiten teeth. It costs $7, or $10 if you attach a note requesting specific fixes, said founder Daniel Ciraldo (who notes on his biography that he's the son of "renowned Miami-based dermatologist Dr. Loretta Ciraldo").

Coming later--probably March--will be a variety of premium services that will cost up to $30, Ciraldo said here at Photo Marketing Association trade show.

Among those new options: getting rid of braces, getting rid of double chins, and slimming bodies down. Of this latter category, Ciraldo hopes people will use the service as "slimspiration"--giving themselves a vision of what they could become if they lost some pounds.

The company promises a 48-hour turnaround for its current services.