Anyone who grew up in the era of Schoolhouse Rock's "I'm Just a Bill" knows the lasting educational value of a memorable ditty. If that little song could teach a generation about the progress of legislation on Capitol Hill, it's fair to assume that a rap number could do the same for Adobe Systems' Photoshop. That's the idea, at least.
Yes, sings. And dances "like a crazy monkey." (Those are his words, not ours.)
"Wanna copy a layer? I say jump it. Ctrl-J," he sings sort of rapper-style, while hopping around frenetically next to a San Francisco freeway overpass. The video's producer, Flying Moose Pictures, has him freestyling his tips in other mean-streets locations--in front of barbed wire, for example, and in a darkened freight elevator.
"I'm king of the hill. I'm your 12-hour pill. You'll learn from me in time. Your attention is mine," McClelland growls into a microphone as the camera pans in for a black-and-white close-up. With videos this entertaining, the whole world could be resizing images--and refining their edges--like a pro.