to get more social and in sync

Online laggard Adobe is trying to make up for lost time with more social options for Also: a tool to sync online photos with those on your computer.

Adobe plans new options next week to give its a bigger social destination and to help the service stay in sync with people's computers. can be used to store, edit, and share photos, but today those activities happen largely in isolation. That will change November 11 as the company releases an AIR (Adobe Integrated Runtime) application called AIR Uploader that will let people synchronize photos stored on their own computers and on the online photography site, Adobe said.

Another change will let site members import address books from Google's Gmail, Microsoft's Hotmail, and Yahoo Mail so that photos can be sent to family members or other contacts more easily. And another social dimension will come with the ability to sign up to receive updates whenever contacts add new photos. is closely tied to Adobe's consumer-oriented photo and video software, Photoshop Elements and Premiere Elements, and the online site could mean extra revenue for Adobe if it takes off.

People who've bought the latest version 7 of those packages now can get new storage options: basic membership costs $19.99 per year for 20 GB of storage, 40GB costs $39.99, and 100GB costs $99.99.

The higher-end Plus membership, which adds album templates and tutorials, costs $49.99 annually for 20GB, $69.99 for 40GB, and $129.99 for 100GB. And for people who don't have the Elements software, online-only customers next week will be able to buy storage at $19.99 per year for 20 GB, $39.99 for 40GB, and $99.99 for 100GB.

Updated 5:12 p.m. PST to note some of the new storage options are available now.

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