After Sony's press conference at IFA trade show in Berlin, we at Crave UK took a quick look around the company's booth and snapped some of the new Bravia TVs expected to be delivered by this holiday season.
The most interesting product is the ZX1, a 9.9mm-thick LED "backlit" LCD TV, which takes a new approach to TV design, and means that there's plenty of scope to reduce the depth of the TV. This is achieved by having the backlight at the side and using some clever and top-secret jiggery pokery to diffuse and distribute the light.
The announcement that Sony would be producing a "Motionflow" 200Hz television in the near future, called the Z4500, was an interesting one too. Here in Berlin there's a huge and mysterious advertisement on the side of the Sony Center claiming that "everything would be clear." In reality, we don't see much of an advantage to 200Hz over 100Hz, especially given the magic number is 120Hz anyway--because this is the rate to properly do 5:5 pulldown.
Sony managed to get a good reception here at IFA, and even some laughter over its new Starship Troopers Blu-ray, but that's a story for another time. Click on the image above for more pictures of the new Bravia goodness.
Editor's note: These new TVs are made specifically for Europeans. But don't feel left out: Sony and others will likely have plenty of news of U.S. models to share at next week's Cedia.