Photobucket, Scrapblog form crafty partnership

News Corp.'s photo-sharing site has signed a deal with the Florida-based start-up to make its scrapbook-creating application available within Photobucket.

Photobucket, the massive photo-sharing site that was acquired by News Corp.'s Fox Interactive Media last year, has partnered with Scrapblog, a start-up that lets members create online scrapbooks .

Through the partnership, whose financial terms were not disclosed, Scrapblog's drag-and-drop application will be available within Photobucket so that users can work their Photobucket albums into scrapbooks and then share or embed them on the Web. Starting in September, printed versions of Scrapblog scrapbooks will be available for purchase.

"Scrapbooks have traditionally been an important part of how people have kept and shared memories offline for many years, and bringing that capability online to Photobucket gives users even more options for enhancing their lives and expressing themselves digitally," Photobucket president Alex Welch said in a release. "We are excited to partner with Scrapblog, and be the first photo and video Web site to integrate a digital-scrapbooking feature directly into the site, making it easy, convenient, and accessible to everyone."

Coral Gables, Fla.-based Scrapblog, founded in 2006, has created scrapbook-related marketing campaigns for brands ranging from Carnival Cruise Lines to the ABC television series Ugly Betty (parent company Disney is an investor). Longworth Venture Partners led Scrapblog's Series A venture round in March 2007.

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.


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