Philips relents, gives MP3 players real names

Philips unveils three new MP3 players named Raga, Luxe, and Spark.

Photo of GoGear LUXE MP3 player.
The Bluetooth-enabled Luxe is one of three new MP3 players being unleashed by Philips. Click to see a photo gallery of other new Philips MP3 players. Philips

Interested in buying a Philips SA1948? How about a Philips SA1929? No. What about a Philips Raga? If that last one sounds a little better, it's because some marketing genius at Philips finally figured out that people enjoy products with actual names. Let's pray this is a trend Sony will adopt, too.

The result of Philips' new name game is three new MP3 players: the GoGear Luxe; GoGear Spark; and GoGear Raga. The Spark and Raga are hitting the shelves as we speak, offered in 2GB and 4GB capacities for less than $60. The Luxe won't be out until January, however, and as the name would imply, it carries a premium price of $89 (2GB) or $99 (4GB).

For a closer look at all these new Philips MP3 players and a run down of their specs, check out our Philips GoGear slide show .

About the author

Donald Bell has spent more than five years as a CNET senior editor, reviewing everything from MP3 players to the first three generations of the Apple iPad. He currently devotes his time to producing How To content for CNET, as well as weekly episodes of CNET's Top 5 video series.

 

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