Philips patent would trap you into commercial-watching

Philips patent would trap you into commercial-watching

Royal Philips Electronics has filed a patent for technology that would force users to watch commercials without fast-forwarding and would even prevent them from changing the channel during ads. No, seriously. No, I swear, I am totally serious. They say the invention is designed for on-demand television viewing, but the patent application also allows for the possibility that you could pay a fee in order to be able to change the channel on your very own television. I am not making this up. I wish I were, but I'm not. At this point, I can only say: Go, blogosphere, go! Do what you do best!

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About the author

Molly Wood was an executive editor at CNET, author of the Molly Rants blog, and host of the tech show, Always On. When she's not enraging fanboys of all stripes, she can be found offering tech opinions on CBS and elsewhere, and offering opinions on everything else to anyone who will listen.

 

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