Philips patent would trap you into commercial-watching

Philips patent would trap you into commercial-watching

Royal Philips Electronics has filed a patent for technology that would force users to watch commercials without fast-forwarding and would even prevent them from changing the channel during ads. No, seriously. No, I swear, I am totally serious. They say the invention is designed for on-demand television viewing, but the patent application also allows for the possibility that you could pay a fee in order to be able to change the channel on your very own television. I am not making this up. I wish I were, but I'm not. At this point, I can only say: Go, blogosphere, go! Do what you do best!

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