Philips flubs pricing on new 63-inch 1080p plasma TV

In its CES press release, Philips mistakeny said its new 63-inch 1080p plasma would cost $3,500, but it will really cost $5,500.

Philips' 1080p plasma will cost $5,500, not $3,500.
Philips' 1080p plasma will cost $5,500, not $3,500. Philips

Sometimes when things seem too good to be true, they're indeed too good to be true. Alas, such is the case for Philips' new 63PFP7422D 63-inch 1080p plasma TV, which was announced at CES with a price tag of $3,500. Turns out $3,500 is the price for the company's current 63-inch plasma model, which features 768p or 1,366x768 resolution. (Really, that makes it your basic 720p HDTV). The new price for the new set is actually $5,500. Oops.

For the record, I did have sneaking suspicion that the price was perhaps overly aggressive, but Philips reps at CES assured me that the only mistake in the initial press release was that the new plasma model did not include a motorized stand. I told them I could live without the motorized stand for $3,500.

Of course, with flat-panel TV prices falling the way they are, by the time Philips 63-inch 1080p plasma comes out around the middle of this year, its street price may dip below $4,000. But for now, it's $5,500. No word yet on if the pricier version of the new model includes a motorized stand. For five grand, it should, right?

 

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