PepsiCo has tweeted an apology on its Amp Energy Twitter account, as well as its Pepsi account, to those who may be offended by its new iPhone application, Amp Up Before You Score, which some have complained is insensitive to women.
"Our app tried 2 (sic) show the humorous lengths guys go 2 pick up women," a tweet read on Amp Energy's Twitter page. "We apologize if it's in bad taste & appreciate your feedback." The message was retweeted on Pepsi's official Twitter page.
The soft-drink maker stopped short of removing the free application from Apple's App Store.
Amp Up Before You Score is described by Pepsi as a "road map to success for your favorite kinds of women--24 in all." According to the company, the app first helps men "identify her type." To do so, the app shows a listing of "types of women" and features a "cheat sheet on the stuff she's into, with lists, links, and some surefire opening lines."
Perhaps the most suspect part of the app is the "Keep a List" function. The company describes that feature as such: "Get lucky? Add her to your brag list. You can include a name, date, and whatever details you remember."
After Pepsi released the app, people immediately took offense. Not only did Pepsi and its Amp Energy division hear it from Twitter users, the company also took shots from blogs that found the app particularly offensive. An overwhelming number of reviewers gave the app one star on its App Store page.
So far, Amp Up Before You Score is still available as a free download in Apple's App Store. If you want to see the app in action without downloading it, you can view a video from Pepsi here.