People losing patience for apps that don't perform well
A new study by AppDynamics shows that glitchy apps are increasingly frustrating users, many of whom delete them rather than trying again.
What do you do if you're trying to access an app and it won't load or function? Keeping trying, give up, or delete the app? If you're like the majority of the population, chances are you give up and move on.
A joint study released Thursday by AppDynamics and the University of London shows people are increasingly losing patience with glitchy apps. Nearly 90 percent of those surveyed said they stopped using an app because of poor performance. And 74 percent of the younger generation, ages 18 to 24, said they have deleted up to five apps for subpar functioning.
"Users experience a lot of negative emotions and frustrations when trying to complete some digital tasks and apps or Web pages are slow to load," University of London's Institute of Management Studies at Goldsmiths director of innovation Chris Brauer said in a statement. "Our attention span demands have adapted dramatically to the available technologies."
App use is at an all-time high. A report by analytics firm Flurry in January concluded that overall use of mobile apps soared by 115 percent in 2013. Another recent report by Kleiner Perkins said that mobile apps account for 25 percent of all Internet traffic with 1.6 billion users worldwide. And those numbers are estimated to keep growing.
According to AppDynamics, app developers are going to have to prioritize getting their apps glitch-free. The study shows that 65 percent of those surveyed said their expectations of stellar-performing apps have increased over time and nearly half of all respondents said they are less tolerant of problems with their apps.
"The bottom line is that organizations must deliver a reliable, consistent mobile experience to grow and protect increasingly important mobile device revenue streams and customer interactions, even under the most demanding situations," AppDynamics founder and CEO Jyoti Bansal said in a statement. "Key to this is having the necessary depth of application intelligence in real time so that any problems can be anticipated or rapidly solved."
AppDynamics gathered its data from surveys of 2,000 adults in the US and UK between June 3 and June 5, 2014.