Path invites apps to the private party with expanded API
The private social network opens up to allow users to share updates from more than a dozen camera and fitness applications.
Private social network Path is now allowing its 12 million members to bring in moments from a collection of other applications to add color and dimension to their digital home.
The 3-year-old service, which lets people share photos, videos, music, and thoughts with up to 150 of their closets friends, expanded its API Monday beyond Nike to support updates from more than a dozen camera, social, and fitness applications.
Early API partners include photo collage-maker PicFrame, video-sharing app Viddy, cycling app Strava, and blogging service WordPress, each of which will be updating to support one-click sharing to Path. People will have the option to post to Path on a one-off basis, though some partner apps will let users configure their accounts to post to Path each time there is new activity. Strava, for instance, lets people update their Path friends each time they start a bike ride.
The idea is to enable folks to share meaningful moments from other applications, Path Vice President of Business Development Matt Van Horn told CNET. The company is now accepting applications from developers wishing to use the API, but will continue to hand-select the apps it feels work best within its intimate environment.
The API expansion effort marks the first time that Path has allowed third-party developers other than Nike to invade its protected stream. "Most networks have open APIs, but we really believe in working with developers that fall in line with our quality and brand," Van Horn said.
Noticeably absent, however, is Instagram, the photo and video-sharing application that would seemingly pass the quality threshold and align nicely with the type of content shared inside Path's app. Also missing are competitors to Nike in the activity-tracking arena. Integrations with Jawbone UP and Fitband would presumably make sense inside Path. Van Horn said that it's still just the beginning for the API, but had nothing to announce about the startup's intention of working with these services.
The full list of Path's API partners is included below. Integrations will start to go live Monday though some apps make take a few weeks to roll out Path sharing, the company said.