Partial feeds in RSS

Back to partial RSS feeds to force you to pay CNET money through page views. I apologize, but that's the way this New Economy is run, and I am its willing pawn.

Until CNET gets ad-based RSS feeds, we're going back to partial feeds for RSS readers. Meaning, if you read this blog in an RSS reader like NetNewsWire, you'll need to click through to the full article if you find the first paragraph or two even mildly interesting. And given that I don't know how to make a point in fewer than 100 pages, this means you will likely need to click through on each post.

I apologize for this, but it's one of those New Economy trade-offs: CNET gets paid based on ad impressions. RSS (as currently implemented by CNET) cuts out those impressions. Ergo, the click-through is important for making sure CNET stays in business.

Speaking of which, this is going to spring into a full-fledged blog entry in the not-too-distant future, because I struggle with the same issue in open source all the time. Everyone likes free stuff. But to write even more free stuff, you need to get paid for it. Which makes it...not so free. The trick, incidentally, is not in convincing prospects that they should pay for free stuff. The trick is in convincing them to pay this week instead of at some indeterminate point in the future.

But that's a separate blog entry. In the meantime, please contain your ire at the clipped RSS feed to a dull rage. InfoWorld, ZDNet, etc. - they all provide clipped RSS feeds and require click-throughs. Now this blog is as lame as everyone else. :-)

Tech Culture
About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.



    Conversation powered by Livefyre

    Don't Miss
    Hot Products
    Trending on CNET

    Hot on CNET

    CNET's giving away a 3D printer

    Enter for a chance to win* the MakerBot Replicator 3D Printer and all the supplies you need to get started.