Parents are responsible game buyers, survey finds

An Activision-backed survey shows that parents know what their kids are playing and that they're fine with it.

A survey backed by video game publisher Activision shows that most parents know what their kids are playing and that they're fine with it.

The survey, conducted by market researcher The Harrison Group, also reveals that both parents and children are aware of the Entertainment Software Review Board's ratings system.

The survey found that 82 percent of parents and 75 percent of children are familiar with ESRB ratings. It also found that 70 percent of parents "pay close attention to the ratings when purchasing a game for themselves or their families" and that 62 percent of parents research a game their child wants before they purchase it.

Researchers noted that gaming is increasingly integrated into families: 76 percent of parents said that gaming is a part of family life and that they're "very comfortable" with it.

According to the survey, 63 percent of parents with have kids who play games consider themselves gamers as well. That figure increases to 83 percent for parents who are 35 or younger. A total of 52 percent of parents' gaming time is spent with their children.

More than 1,200 people were polled, ages 6 to 44.

 

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