Palm Pre 2 commercials get it right

In an improvement from earlier campaigns, the first Palm Pre 2 commercials widely concentrate on what the phone can do.

Palm Pre 2 Palm

Though they aren't gracing our televisions just yet, the first commercial for the Palm Pre 2 is on YouTube. The 34-second spot is a simple affair that wisely centers on what the phone can do. Punchy music stands in for any droning voice narration while captions highlight features like the multitasking, the contacts and calendar, and the available apps. Also getting its due time is the WebOS user interface, which remains one of the Pre family's best attributes. Seriously, folks, this is what a smartphone commercial should be.

The commercial is a huge improvement over the glossy, quasi-spiritual spots for the original Sprint Pre--admittedly, Palm did better with its Pixi ads--and the weird Verizon Pre Plus campaign that featured the mom obsessed with sticky notes.

About the author

Kent German leads CNET's How To coverage and is the senior managing editor of CNET Magazine. A veteran of CNET since 2003, he started in San Francisco and is now based in the London office. When not at work, he's planning his next trip to Australia, going for a run, or watching planes land at the airport (yes, really).

 

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