Amazon may have Palm on its shopping list.
The retail giant is said to be in "serious negotiations" to acquire what's left of Palm from current parent Hewlett-Packard, according to VentureBeat.
Citing a "well-placed source," VentureBeat says that HP is eager to get rid of Palm, and among the current suitors, Amazon is the closest to cutting a deal. The tech news site also notes a connection between the companies as former Palm CEO Jon Rubinstein, who currently has a role at HP, joined Amazon's board of directors last year.
VentureBeat also pointed to a July interview with Rubinstein at This is My Next in which he discussed Amazon as a potential partner.
"I would say Amazon would certainly make a great partner, because they have a lot of characteristics that would help them expand the WebOS ecosystem," Rubinstein said. "As to whether there's been discussions or not...that's obviously not something I'm going to comment about."
HP's WebOS chief Stephen DeWitt also played up his praise of the retail giant in the interview.
"Amazon has tethered relationships with their customers," DeWitt said. "There's no company on the planet that has more intimacy with their end customers, or knowledge of their end customers. We respect that a lot, and we've learned from that. And our partnerships in other areas have taught us a great deal, so to Jon's point...as a metaphor, that's the kind of sophisticated partner that makes sense."
An HP rep told VentureBeat that the company doesn't comment on rumors and speculation, while Amazon has not yet responded. CNET has also reached out to both companies for comment.
HPas an attempt to gain more traction into the mobile marketplace. But the company struggled as it tried to turn Palm's WebOS into a major contender against the likes of Apple's iOS and Android. After its TouchPad failed to make a dent among consumers, HP to clear out excess inventory, a move that finally lit a fire under buyers looking for a cheap tablet.
Early this month, HP announced that it wasby shuttling the software operations to a different part of the company and that it would stop development of WebOS hardware during the fourth quarter. A couple of weeks later, HP confirmed that it was laying off 525 employees as part of its move to .
WebOS as an operating system can still have a lot of life left if handled the right way by Amazon, says VentureBeat. By outfitting future Kindle tablets with a revamped, customized version of WebOS, Amazon can further distinguish its own devices from the huge pack of Android tablets currently flooding the market. With its strong multi-tasking abilities, WebOS could also do a better job than Android at letting users juggle games, movies, and other content.