Try to imagine the CEO of Disney getting onto ABC prime time. Or the head of Sony starring in a big budget movie. Not gonna happen!
But the Chad & Steve show rules at YouTube today. That would be YouTube co-founders, Chad Hurley and Steve Chen. And it's their informal, fuzzy-looking video about the Google takeover of YouTube. They're kicking butt, traffic wise, with more than 370,000 views before midday Pacific time.
Now that's a response unlike any major corporate media exec would ever engender. In the old-media world only daily performers Oprah Winfrey or Howard Stern could command that kind of response to an informal communication to fans. I just gotta wonder if Chad and Steve got an untrained 17-year-old kid to run the camera for them. At least they were outside, not in somebody's cluttered bedroom.