Oracle's XQilla open-source contribution and the art of PR

Oracle just released more open-source code, which is great, but I particularly like how they announced it.

Oracle just announced its contribution of the XQilla XQuery Engine under the Apache open-source license. There are two things that I like about this:

  1. It's an open-source contribution and demonstrates that open source isn't purely Machiavellian at Oracle and
  2. It's the best press release I've seen in a long time.

On the former point, Ken Jacobs and others within Oracle's open-source ranks would suggest that I've been looking in the wrong places if I think Oracle is fairly mercenary with regard to open source. Fair enough.

But take a look at the press release (link above) to grok my second point. I've never seen a press release like this, completely in bullet-point format. What a refreshing change. Just the facts....

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About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.

     

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