Oracle fancying an 'Unbreakable'?

Software company, which has a history of buying its rivals, may be looking into acquiring Salesforce, given how much it has been talking about the online CRM specialist.

As ZDNet picks up on, Oracle revealed a fixation on during its last earnings call, with eight mentions of its rival.

The last company on which I've heard Oracle focus this much was Red Hat, as the software maker (re)announced Unbreakable Linux as a way to undercut Red Hat's dominant Linux distribution.

ZDNet Editor in Chief Larry Dignan suggests that the Salesforce smack talk may simply be a prelude to Oracle buying the online customer relations management specialist. I've heard those rumors going around, and it wouldn't surprise me: Oracle considered buying Red Hat before too.

Indeed, the best way to get acquired (or, at worst, undermined) by Oracle seems to be by beating it in the market. Oracle's corporate culture seems to appreciate vendors that can beat it at its own game. Oracle's latest fixation on Salesforce might suggest that its efforts to clobber the software-as-a-service leader with its own SaaS offering haven't worked, at least not as well as planned.

Regardless, it's becoming clear that the best anti-Oracle poison pill may well be a failure. If you want to avoid Oracle's acquisitive hands, lay down and die in the market. Oracle doesn't touch roadkill. It likes to eat winners.

That says a lot about the confidence Oracle has in itself and in its ability to compete.

Tech Culture
About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.


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