Oodle to power relaunched MySpace classifieds

Although the News Corp.-owned social network already has a classifieds section, partnering with aggregator Oodle will bring in more listings and better technology.

News Corp.'s MySpace will relaunch its classified-listing section on Monday through a partnership with Oodle, the company is set to announce later in the day.

While it's no Craigslist, MySpace said its existing classifieds section pulls in a million visitors per month, and that the improved technology from Oodle --better search and filtering, more extensive ways to tweak listings--will ideally pull in more users.

Among the new features is a way for individual users to share listings with friends lists, which the company calls "social commerce." Considering MySpace's slant toward entertainment and music, this could turn into a choice spot for finding stuff like last-minute concert tickets--as well as friends to hit up that show with you.

In addition, other Oodle listings from across the Web will be listed alongside MySpace's own, bolstering the offering and potentially providing a worthwhile alternative to the Craigslist juggernaut. According to MySpace, this will mean more than 500,000 new listings every day. This is because Oodle's reach is big: currently, the site aggregates listings from just about everywhere but Craigslist, including eBay's Kijiji.

Rival Facebook already has a commerce section called Facebook Marketplace , which isn't one of the site's most popular or high-profile features but is nevertheless still alive and kicking. It might get a leg up when the service launches a much-anticipated payment system--currently anticipated for sometime next year.

 

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