Online video viewing clears three hours per month

Those watching online video in the U.S. now watch more than three hours a month, Nielsen said, and video length is increasing.

People watching online video in the U.S. now watch more than three hours per month, according to new data from Nielsen Online.

In February, video usage was 169 minutes on average, but in March, it rose 13 percent to 191 minutes, Nielsen said.

Also growing fast: the total video streams viewed increased 9 percent from 8.9 billion to 9.7 billion. And the number of videos per user grew 7 percent from about 70 to 74.

Since the number of minutes per user is increasing at a faster rate than the number of videos per user, that means people are gradually moving to longer and longer videos--from 2.4 minutes in February to 2.7 minutes in March.

Google's YouTube continues to dominate the category, with 5.5 billion videos and 89 million people using the service in the U.S., Nielsen said. Hulu is in second place with 348 million videos and 9 million users. Yahoo is in third place with 232 million videos, but it's got more users than Hulu, about 25 million users.

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