Online searches hit 19.4 billion in the U.S. in July

Americans are searching at an excelling rate, according to new data by ComScore. In just one month, people carried out billions of searches, the vast majority of which were on Google.

ComScore

More people are turning to the Internet more frequently to find out information.

According to new data released Wednesday by digital analytics company ComScore, people in the U.S. conducted 19.4 billion explicit core searches in the month of July. That's up from 19.2 billion in June and 16.3 billion last September .

Of all of the top search engines, Google remains the king. In July, 67 percent of users' core searches were on Google, which is 0.3 percent higher than June. This equals nearly 13 million searches.

Trailing behind were Microsoft, which got 17.9 percent of the search market with no change from June, and Yahoo, which came in third with 11.3 percent of the market and down 0.1 percent from June.

Over the last couple of years, Yahoo's search market share has been in a steady free fall . It finally lost its second-place spot to Microsoft's Bing in December 2011. Just a year and a half ago, Yahoo's search market share was 16 percent; by September 2012 it was 12 percent; and now it's down to 11 percent.

However, the other two search engines on the U.S. top five list, Ask Network and AOL, are faring even worse -- both have lost users over the last year and are down 0.1 percent in market share from June.

The searches counted in this data are from home and work computers, not mobile devices.

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About the author

Dara Kerr, a freelance journalist based in the Bay Area, is fascinated by robots, supercomputers and Internet memes. When not writing about technology and modernity, she likes to travel to far-off countries.

 

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