Online marketing: Playing catch-up

If people spend as much time watching TV as using the Internet, why isn't advertising migrating online more?

According to an analysis from the Wharton School of Business, marketing chiefs seem to be behind consumer trends when it comes to TV versus online ad dollars. But why aren't companies investing more in online advertising? Is it because the Internet is highly fragmented and micro-specialized, making it complex to decide which sites to target? Or is it something else?

Read the full story at Knowledge@Wharton: "If online marketing is the future, why are some CMOs stuck in the past?"

About the author

    Emily Shurr is CNET News.com general-assignment news producer.

     

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